Refreshed on July 24, 2026
Renewal Health Score
Every paying customer, scored on how they actually use Breadcrumb. The score is built from the things that customers who stayed and grew have in common, and that customers who left did not. Data covers all three servers plus every deal in HubSpot, up to 4 August 2026.
Behaviours associated with renewal and churn ▾
The combinations that matter most ▾
Most likely to renew and expand
Most likely to churn or downgrade
Methodology: how the indicators were determined
The score is a simple points system. Hover any score to see exactly where the points came from. Behaviours that separate stayers from leavers most strongly earn the most points. Bands: 70 or more = likely to renew · 45–69 = keep an eye on · under 45 = at risk. Product and HubSpot records are matched by company name (86% matched). Rates and lifts are in-sample associations, not validated forecasts; the score is a prioritisation aid, not a probability. Re-run the BCDBMetrics scripts to refresh.